This is a campaign for VIAVI Solutions on the topic of test and measurement for “Ethernet Service Activation“. This has been a successful campaign that includes a web page, Test Guides, Webinars, and social promotion covering the most essential test solutions for Ethernet service activation. I worked with SMEs to edit and shape content, direct creative, and drive promotion via social channels. We captured names via webinar registrations for the live webinars and then continuously over the following year via social promotions and cross-links. This campaign proved the effectiveness of high quality, relevant content and its ability to deliver over time.