Each year, CMG would conduct a study/survey and report for marketers called the CMO’s Agenda. With one of the CMG partners, I conducted interviews with several CMOs and VPs of marketing to research, develop, and write The Customer: Your #1 Resource for Innovation. In this case, we wanted to understand and share how different companies use different approaches to involving their customers in the product development process.
This report is the result of that research which garnered solid press coverage (Forbes, CMO, Marketing Profs, CTAM), social attention, and several good leads for the firm.
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