Contributed Articles and PR

CMOthumbI ghost-wrote several articles for CMG on the topics of Agile Marketing and worked with publications to have them placed. Agile Marketing is a hot topic for marketers and even garnered us coverage in Forbes magazine. The following are contributed articles that I ghost-wrote and placed for the firm.

The Financial Brand: Agile Marketing: 3 Ways Financial Institutions Should Shift Their Digital Strategy

CMO: How to Apply Agile Marketing in Financial Services  

CTAM: Why Top CMOs are Turning to Agile Marketing 

CTAM: How to Get Started with Agile Marketing

B2B Content for RealNetworks

RN SaaS ScreenClipRealNetworks:
Web Content & Redesign
I worked at RealNetworks as a Sr. Director of Marketing and then as a freelancer for the B2B SaaS side of their business. Besides their consumer products, Real sells solutions to top-tier wireless carriers around the world. I headed up the division’s website redesign to address their new B2B market. I wrote the content for the SaaS Mobile Entertainment, Mobile Messaging and Helix sections of the site.

New Website: FLK

FLKFor FLK, a successful Korean technology company, I managed creation of a new website for their expansion to the West. Using their new logo and color scheme, I worked with a web designer to create an attractive site with a punchy, clear voice that quickly explains their services and their dedication to providing the latest technology and solutions for wireless carriers, consumers and businesses.The new site launched in 2011 and I re-wrote all new product pages in 2013.

Rebrand From “FeelingK” to FLK

FLK_Logo-pink squareA successful mobile services company in Korea named FEELingK began its plans to expand to the West in 2011. They hired staff in the states who hired me to help them develop their brand, naming and a new website. We wanted to maintain their heritage as a Korean company–especially because South Korea is known as such a leader in mobile technology–but we also wanted to “globalize” their brand and voice.

The top executives did not ask for a new name, but I knew that the name and presentation of “FEELingK” provoked more confusion and questions than a sense of global reliability. I proposed a shift to the abbreviation that they themselves used internally “FLK.” We added the tagline “Simply connect.” because it resonates for the full range of their product line whether selling to carriers or consumers while also broadcasting the benefits of their offerings as easy-to-use or making life more simple. The new branding was approved and we moved on from there to new design, new naming conventions, brand guidelines and messaging.

VeriSign Re-branding

vrsn logoAt the time I served as their corporate editor, VeriSign was very much in acquisition mode. They bought more than ten companies during this time and needed to re-brand from an internet security company to one that ran the DNS for .com and .net, and also provided back-end telecom services to carriers. In 2003, we worked with CEO, top executives, developers, sales, and customer service to come up with a way to make the somewhat disparate areas of the business coherent. We developed the category of “Intelligent Infrastructure” with the tag “Where it all comes together.” All of our materials explained the integration of our services and capabilities. We developed branding guidelines, editorial guidelines and a quick brand review process. This re-branding got a fantastic reception  — especially by the analysts and the market — and it was reflected in a higher stock price and increased positive attention by the press.